NEW DELHI: The Indian giant, Tata Group has finally launched its much-awaited Tata Neu, an app that is being touted as a super app. In the age of startups, the group has ventured into the super app market with the launch of Tata Neu. It will be challenging the existing companies in the app market such as Amazon, Flipkart, and Jio Mart. So, what makes Tata Neu different from others, and why is there so much hype around it? The answers to these questions are inside the app, the features and services on offer make Tata Neu a winner.
Tata Neu – The Launch
The chairman of Tata Sons, N. Chandrasekharan announced the launch of the Tata Super App, today, April 07, 2022. “Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of Technology,” he said at the launch of Tata Neu.
Apps inside Tata super app
- Air Asia
- BigBasket
- Croma
- IHCL
- Qmin
- Starbucks
- Tata 1Mg
- Tata CliQ
- Tata Play
Vistara, Air India, Titan, Tanishq and Tata motors will also join Tata Neu soon.
How to download the Tata Neu app?
The app is available in the Google Play store. You can simply download the app and register using your mobile number and email ID.
Exploring Tata Neu – What will you get?
Here are some options that you can explore inside the Tata Neu app.
- Grocery – Its actually the Bigbaket app. You get every single thing offered by the Bigbasket app. Fruits, foodgrains, Eggs, meat and fish, kitchen, vegetables, beauty products, beverages, and baby care are some of the options to explore here.
- Electronics – Here, you will get everything in the electronics segment. From computers to mobile phones, TV, speakers, home appliances, cameras and many more.
- Mobiles – A separate option for mobile phones where you can get all top mobile companies and their phones.
- Fashion – This segment will challenge top clothing apps like Myntra, Amazon, and Flipkart. You get all types of clothes, eyewear, shoes and accessories here.
- Beauty – A separate category of beauty products, mostly cream, face packs, fragrances etc.
- Luxury – It is an interesting category. We have already used Tata CliQ before. That’s what it is, one segment for all luxury products.
- Hotels – Tata Neu offers hotel booking too. You can book a stay or reserve a table here.
- Eat and Drink – With Swiggy and Zomato already in the competition for being the most popular choice, we are not sure how this section will play out. As of now, there is not much to explore in this section, considering that Swiggy and Zomato offer a wide range of choices and are available easily. The layout of this section should also be interesting.
- Flights – Flight booking under Air Asia are available here. This is an interesting section that can make flight booking quite easy, just like we book Ola and Uber.
- Health – The 1mg store is here, inside the Tata Super app. You get various types of medicines, lab tests, doctor consultations, and health products, including COVID support and Ayurveda here.
- Entertainment – From here you get Tata Sky DTH connection control. While we were expecting movies, songs, TV news here, we couldn’t find them.
- Tata IPL – This is a section about IPL. But, you cannot watch IPL just like that.
Neu Coins
1 Neucoin is equal to Rs. 1. You can earn Neucoin, of course by using the Tata services. Just like Paytm points in Paytm transactions, amazon cashback in transactions.
Tata Pay
This is a payment system of Tata – Tata Pay. You can pay by using a UPI ID, send money, pay bills and get loans, insurance, and digital gold in one place.
User Experience
It is smooth and exciting to use the Tata Neu app. Some services such as grocery, electronics, UPI system, medicine, flight, and beauty are really good and attractive. While, for entertainment, and eat and drink segment, it is a mixed experience. Overall, for those, who don’t like to have multiple apps on their phones, Tata Neu is the one-stop solution.
