Keyword research is an important aspect of SEO work. It helps you understand the google search queries or terms used frequently by the internet users. For growing traffic on your website, having the right content with the right set of keywords is a very basic requirement.
Now, the challenge is that identifying the right keyword and working on them to produce SEO-friendly content can be a little tricky. A query on google can be searched in multiple ways.
For example, for searching a keyword research tool on google, one may use “best tools for SEO keywords” as the search query, while others may use the terms such as SEO keyword search tool or free SEO tools for keyword research. So, what query would you pick to create your article? The answer is to address all these queries and if possible, some other related queries.
For people involved in SEO-related works, the main concern would be to get their article/blog ranked by the main keyword as well as some of its variations.
To write perfect content for organic search traffic, keyword research is vital. Finding perfect keywords for your content strategy will be challenging, specifically if you are fairly new to SEO. In this article, we are going to cover some of the best keyword research tools, trusted by experts. These tools are simple to use, even for new users in the market.
What is a keyword research tool?
Okay, So do you remember why you used google last time! Let me guess!! You have searched some query or you want some information. Now think about millions of people’s queries, they used to ask from google. Keyword research is used to find these topics/queries people mostly search on the search engine like – Google, Bing, Yahoo, etc. Keyword research tool helps you to make your content strategy plan, which you need to write blog posts and landing pages. these tools also help you with competitor analysis, which you can use to plan better strategies to compete in the market.
So, let’s take a look at some of the most effective keyword research tools.
1- SEMRush:
SEMRush is the first tool on our checklist. SEMrush is your swiss army knife for keyword strategies, whether you’re a beginner or a seasoned pro. Rather than displaying seed keywords and a list of long keywords, SEMRush assists you in locating keywords that your competitors are ranking for.
Why choose:
- Long-tail keywords suggestion
- Competitors analysis
- On-page tool to analyze your site health
- Keyword gap analysis tool for your content strategies
- SEO content template to increase your content originality and readability.
Pricing:
For new users, Semrush offers a 7-day trial period. To begin with, you do not need to enter your credit card number. There is also no charge if you decide to cancel your 7-day trial. But if you’re serious about your SEO strategies, I’m sure you’ll enjoy this.
After the 7-day trial, SEMRush features 4 premium plans named as- pro, guru, business, and enterprise. For the best offer, you can opt for an annual subscription.
2- Ahrefs keyword explorer
If you are a content creator, this is the tool for you. In terms of features, Ahrefs is nearly identical to SEMRush, but this tool is better optimized for the content. Ahrefs also provides extensive keyword reports and click metrics to help you improve your CTR.
Why choose:
- 1000+ keyword suggestion
- Support for over 170 countries, extra help in content strategies
- Detailed SERP overview
- Click metrics data which helps you to get better CTR
Pricing:
- 7-day Free trial provided for $7 only
- Comes with 4 paid plans ( lite, standard, advanced, and enterprise)
3- Google keyword planner
As the name suggests, Google created this simple yet elegant tool. You can get the most accurate keyword sources directly from Google. When combined with Google Ads, the Google keyword planner tool becomes even more effective. However, when compared to SEMRush and Ahrefs, this tool lacks many metrics and features.
Why choose-
- Best curated and accurate data from Google
- Compare keywords for better content strategies
- Many resourceful features with Google Ads
Pricing:
- Google keyword planner is free to use
Also read:
Best Backlink Tools To Build SEO Strategy – Free & Paid (Compared)
