SEO Last Month Updates | August 2023 | Latest SEO Updates and changes

Date: 01/08/2023

1- Microsoft Ads Introduces Code-Free Conversion Tracking

Microsoft announces Code-free conversion tracking. With this setup, you don’t need to add specific code to track your website elements like –  Buy Now button or subscription forms.

To enable this, check Clarity within your Universal Event Tracking (UET) tag setup and track conversions by event without any code or scripts. 

Click here to learn more about Microsoft Ads Introduces Code-Free Conversion Tracking update

2- Google Analytics Launches New Audience Report

This new audience report helps you to understand your target audience. You can find this report under User, click User Attributes > Audiences.

This report includes metrics like Active users, Average session duration, New users, Sessions, Views per session, and Total revenue.

Click here to learn more about Microsoft Ads’ code-free conversion tracking and Google Analytics’ new audience report

3- YouTube Announces Six New Changes for Shorts

YouTube is constantly adding more features to its “shorts” section. Here are 6 new updates for shorts:

  1. A new way to remix with Collab
  2. New effects and stickers (Q&A sticker and ability to reply to comments with a Short)
  3. Live shorts with features like Super Chat, Super Stickers, and channel memberships
  4. Get automatic suggestions for audio and effects 
  5. Save shorts to playlists 
  6. Easier way to transform long videos into shorts

Read complete details on these new changes here

Date: 02/08/2023

4- Google Updates Search Generative Experience Features

Google added 3 new features to its SGE in search.

  1. To provide more relevant answers, Images and videos are now available in search.
  2. Google SGE now shows results faster
  3. Relevant links are now added with SGE 

Read complete information about these 3 new SGE features here 

5- Google Chrome added 4 new features to Chrome mobile

  1. Get relevant suggestions directly from the search bar
  2. See what’s trending on the search bar
  3. Get related search suggestions in Touch to Search
  4. 10 list of suggestions when you type of search bar

Read complete information about these new Chrome features here

Date: 08/08/2023

6- New Update to HowTo and FAQ rich results

According to this update, “FAQ rich results” type schema visibility will only work for authoritative government and health websites. And How-To (from HowTo structured data) rich results will only be shown for desktop users.

For more information on these changes, click here

7- Google Ads Announces New Features for Advertisers

If you use online sales goals for Performance Max campaigns, they will get access to absolute top-of-the-page slots soon. Moreover, for nearby searches, interactive ads will now display opening and closing hours information.

A new insight column will be added to the Google Ads dashboard tab to display product-related information. 

Click here for more information about these new Google Ads Announcements

Tip:  To Clarify a SEO Twitter Controversy, Google suggest, there is no SEO benfits from deleting old outdated content.

Read more about this Controversy here

Date:  09/08/2023

8- YouTube Adds New Analytics Report for Audience Engagement

This new report will help you to check if your users are new or old. Are they watching full-form content videos, watching shorts, or live video streams? This data helps you to build the best strategy for your channel.

Check out the complete information on this update here.

Date: 15/08/2023

9- Google Rollout New Features in SGE

1- You can see definitions within AI-generated responses in popup boxes when you mouse hover over these words.

Date: 15/08/2023

10- Google Started roll out of New Broad core Update

1- This is 2nd core update of this year 2023. However, Google doesn’t mention the complete details of this update. This update will target websites with all regions and languages.

You can check the complete details of this core update here.

Date: 29/08/2023

11- Google My Business Allows Addition of Social Media Profiles to Listings

Google Business Profile Finally gave options to add social media links. This new option lets you add 7 social media links to your business. Those options are as follows:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • X (formerly known as Twitter)
  • YouTube

Want to know how to add them to your Google Business profile, check the complete step-to-step guide here.

Date: 31/08/2023

12- Google Ads Launches Limited Ads Service Policy for New Advertisers

This New Ads policy will be applied to new advertisers. Google will now check new ad accounts that are targeting any brands. Google doesn’t provide visibility to these Ads until Google confirms these account authority.

Check complete details on the Limited Ads Service Policy for New Advertisers here.