Did SEO Experts ruin the internet?

[{"selector":"#anim-99a1c4ff-2c18-4f1c-8e8a-170662a93619 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-7.105427357601002e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e2fe2e8c-02a2-4a6a-a6b6-86263a084cbf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-49328340-3d84-494a-a7a6-775ae6d299ce","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-604fad2d-6afa-4b8b-ac7a-c86cac187bac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3969916-883c-4857-a5a3-d1a7b4cc62ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Did SEO Experts ruin the internet?

[{"selector":"#anim-41b2f681-3696-4eeb-932d-b0101a779abf","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc784ed3-e225-4744-8b0b-39eb09982053 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-8.568548135692335%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3fb0cb95-d8c8-4d7d-860d-f824dda5c434","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5062ff1f-f256-4f50-8878-ab121a7fffd4","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01cecea7-16ba-4374-b239-b1d6f90c21a1","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa5d26a6-1315-4c8c-8762-cf6cf7a9dfd1","keyframes":{"transform":["translate3d(0px, 162.19808%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amanda Chicago Lewis, The Verge Reporter thinks SEO pirates have ruined Google Search and the internet.

[{"selector":"#anim-429e8bc8-9f33-42a2-b1ab-2c4b34b788af [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-5ce870a9-8b41-44e4-ad24-c772aeb942ef","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80944f8e-4069-4c78-af19-6c76b84b7bea","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-504695c2-8928-472c-8425-e7b02921a0c1","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66e223d3-6cd0-4e08-a88b-ca8386756e06","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73431746-04f9-4039-be53-b2f8ea062318","keyframes":{"transform":["translate3d(0px, 213.17461%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] So, Everyone is looking for the answer: The short answer is No

[{"selector":"#anim-684dfc55-c39a-4591-96f5-053e9eb43b49 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-20.339439475193277%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3cac4b15-c496-493f-bf3b-4023b939073f","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8080e010-d79d-4ee0-9b58-008c51d4804e","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1d40c22-89e3-421e-b40d-bf40b65f0b53","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2c2ce55-9608-4f0f-957f-a57411fc216e","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-433d7bf2-7284-4c11-a185-cbfc5da71061","keyframes":{"transform":["translate3d(0px, 298.44462%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Barry Schwartz explained this topic very well: have a look

[{"selector":"#anim-9c579487-afef-44da-822f-75032fc57e32 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-16.13649082590768%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fdf9c75f-e595-46f3-9dfb-0317225033c5","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d46fb26b-d6ec-4afa-a4b6-2f8ec3307a4e","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1bf04405-dbc1-4691-ac14-72014e4d7b15","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2408fcd-83e9-4bf0-8d5f-bbcebd143aa3","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47271af5-208a-4903-a4ea-ee5f8fd75921","keyframes":{"transform":["translate3d(0px, 298.44462%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 1- Search is way better than it was in 1995, 2000, 2005, 2010

[{"selector":"#anim-a1989cbe-d0f8-4f0d-8fd3-25980d44b5bb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-9.783041157238937%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-113c2aa3-2d60-45ff-8aec-503e6af7dbf4","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2297c00c-53d6-45c8-ac0b-f6df51aace63","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f90c808a-2a0b-413b-b002-74e85a9f0bb0","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d9ee01e-70cd-473a-b853-817c07a41bd4","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e4b30ac-3bc6-4cf2-9e1d-36e97bac9922","keyframes":{"transform":["translate3d(0px, 196.34510%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 2- Google's new algorithm updates made search quality better

[{"selector":"#anim-1f2e650a-92f9-49c6-a7e3-9eb6efa51080 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.594414678777303%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-020a1a91-e32b-4e56-98f6-a26e2a43e495","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3a29c54-1dae-403e-ab43-8bdcf6c15c0e","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d7910332-a89f-42f5-b402-03ea9a3e3d4f","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0cfeac9d-ba66-49bb-9f58-0810b904868c","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8ede8068-962d-4e60-bfab-efc10da11866","keyframes":{"transform":["translate3d(0px, 298.44462%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 3- The stories told in the story are about the early days of SEO

[{"selector":"#anim-1592d89c-0e20-45ec-836a-7aa76d3add80","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f3b751c-15cc-4816-b60f-769278360b9d","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-702a27ca-81c8-4c99-8324-f11060893769","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ace1ad3-d2cb-4fef-92a9-cb2440aec8bd","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-85581c8e-6436-415d-8c4e-e0afc4d4c601","keyframes":{"transform":["translate3d(0px, 196.34510%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b55ec754-aadc-4ee1-94f9-5006932858bb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.701086742329306%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] 4- The early Days of SEO were like the Wild West and Google was super easy to manipulate

[{"selector":"#anim-e91a0985-5009-4298-873f-e2a2cebf91df [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.002231918356122%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1287de53-0e17-46a0-8689-5d24a55d2b87","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6ee85ad9-cde4-42b0-8513-6aca67aad2cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e41ea229-3caa-46f9-a6b9-e7617eb96fc0","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60ade984-ae00-4c1e-9379-fb6c5cf0932a","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afe860f3-9c14-4c46-8c31-0755fa85f072","keyframes":{"transform":["translate3d(0px, 298.44462%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 5- Many Points mentioned in the Verge story no longer work

[{"selector":"#anim-a6b3a05e-8c42-4062-8dcd-9d3ecd75e983 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.594414678777303%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a6ec2d61-8832-4758-b9af-3baf0ef5ed62","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b27d0a96-dc11-44e7-bfa7-9370ee5ffc03","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f9ee964-b828-4928-9a08-f624595b1205","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5e50e04-6f04-42b9-b689-f92da02685ff","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b458b70b-53ea-45ae-96a0-1916474d20ff","keyframes":{"transform":["translate3d(0px, 298.44462%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 6- It is incredibly hard to manipulate Google Search

[{"selector":"#anim-18ab41e8-5efa-4c5b-b509-aecb4614b504 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.701086742329306%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7ee0ec53-ec7c-4b4e-a966-78f5606ee83b","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3acceb1d-b27d-4bff-8d2c-afdefb111b05","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3276ba7a-b558-4261-9602-31c781731d38","keyframes":{"opacity":[0,1]},"delay":450,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-959d6d52-37be-4ae8-aba3-55e4d1d9ca96","keyframes":{"opacity":[0,1]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2c13858-99a0-4273-9bda-a3da944d2a9b","keyframes":{"transform":["translate3d(0px, 298.44462%, 0)","translate3d(0px, 0px, 0)"]},"delay":100,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 7- SEO is a legit and respected profession

Swipe Up for this story

[{"selector":"#anim-2c4e90f4-04b9-49e4-80b5-2ea8c6d22393","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-515727fd-924c-47aa-8bf6-19a01693582a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a3c2c3f3-3d75-4c55-99c4-d3390b4611ba","keyframes":{"transform":["scale(1)","scale(1.1)","scale(0.99)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1000,"easing":"ease-in-out","fill":"both","iterations":10}] [{"selector":"#anim-063243f4-facb-41ea-acad-51b56a24d063","keyframes":{"opacity":[0,1]},"delay":0,"duration":300,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] 10 Movies Everyone's Watching on Netflix Right Now Swipe Up